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Tag:Loyalty Programmes

Guides

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
The Editor -
Features

What can B2B brands learn from B2C brands’ use of loyalty programmes?

Learn from successful B2C strategies, adapt programmes for B2B audiences, and explore real-life examples.
Zsuzsa Kecsmar -
Thought leadership

The critical link between personalisation and loyalty

There’s a relationship between personalisation and loyalty. But success isn’t automatic – you need to earn it.
Jerome Tillotson -

Latest news

B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.

Must read

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.

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