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Tag:LinkedIn

B2B marketing news

LinkedIn unveils ‘Experience Centre’ in London

The space will provide access to ideas, product insights, curated editorial content, and expert-led discussions that support LinkedIn customers in adapting to economic and industry shifts.
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B2B marketing news

LinkedIn enhances ad targeting and attribution with improved CRM integration

LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
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B2B marketing news

The future of B2B marketing measurement

LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.
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B2B marketing news

LinkedIn updates ad attribution models to provide more accurate performance insights

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
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B2B marketing news

LinkedIn appoints first ever chief marketing and strategy officer

Jensen will oversee global marketing and strategy to drive growth and innovation.
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B2B marketing news

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
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Tools, software and services

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
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Tools, software and services

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
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B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
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B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...

Must read

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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