LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals or sleek studio sets. Analysing...
AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into its flagship omnichannel advertising platform,...
LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their advertising campaigns influence decision-making within...
LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
LinkedIn has published its latest B2B Marketing Benchmark Report, drawing on insights from 1,500 senior marketers to identify the content formats and tactics most effective in building trust and driving results on the platform.
LinkedIn has announced it has surpassed 1.2 billion members globally, reinforcing its position as the leading social platform for professional audiences.
The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes
B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to new research from LinkedIn.
The platform’s...