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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Email Marketing
Industry updates
Email Marketing Platforms Market Anticipated to Grow Significantly by 2030
The Email Marketing Platforms market is expected to witness substantial growth by 2030.
The Editor
-
July 4, 2024
Tools, software and services
Email Marketing Software Market Projected to Reach $3.46 Billion by 2031
The email marketing software market is projected to grow, reaching USD 3.46 billion by 2031.
The Editor
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June 19, 2024
Marketing strategies
Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies
B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor
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February 2, 2024
Industry updates
Enchant Agency and Four Seasons Health Care Group Celebrate Nomination for Klaviyo’s The Klicks Awards
Enchant Agency and FSHC's innovative collaboration earns them a nomination at Klaviyo’s The Klicks Awards. Explore their B2B email marketing success.
The Editor
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October 18, 2023
Industry updates
Email Marketing Emerges as Top Brand Communication Amid Budget Constraints, New Study Reveals
Explore the rise of email as the top brand communication channel in 2024 and the untapped potential of email signatures in B2B marketing.
The Editor
-
October 5, 2023
Marketing strategies
Intuit Mailchimp Initiates Global Campaign to Address Marketers’ ‘Clustomer’ Challenges
Discover Mailchimp's solution to the 'Clustomer' challenge with its latest global marketing campaign.
The Editor
-
September 18, 2023
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Latest news
B2B marketing news
April 16, 2025
Sumea Social launches executive profiling programme to boost B2B leadership visibility
Dubai-based communications agency Sumea Social has launched a new service aimed at helping senior business leaders play a more...
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Features
April 16, 2025
How to craft a compelling brand narrative that engages B2B buyers
Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
B2B marketing news
April 15, 2025
Email remains widely used by B2B marketers, but ROI results ‘mixed’
Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...
Must read
Features
April 16, 2025
How to craft a compelling brand narrative that engages B2B buyers
Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features
April 14, 2025
Storytelling is transforming B2B branding
There’s been a shift in B2B branding. One that...
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