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Tag:Email Marketing

Industry updates

Email Marketing Platforms Market Anticipated to Grow Significantly by 2030

The Email Marketing Platforms market is expected to witness substantial growth by 2030.
The Editor -
Tools, software and services

Email Marketing Software Market Projected to Reach $3.46 Billion by 2031

The email marketing software market is projected to grow, reaching USD 3.46 billion by 2031.
The Editor -
Marketing strategies

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor -
Industry updates

Enchant Agency and Four Seasons Health Care Group Celebrate Nomination for Klaviyo’s The Klicks Awards

Enchant Agency and FSHC's innovative collaboration earns them a nomination at Klaviyo’s The Klicks Awards. Explore their B2B email marketing success.
The Editor -
Industry updates

Email Marketing Emerges as Top Brand Communication Amid Budget Constraints, New Study Reveals

Explore the rise of email as the top brand communication channel in 2024 and the untapped potential of email signatures in B2B marketing.
The Editor -
Marketing strategies

Intuit Mailchimp Initiates Global Campaign to Address Marketers’ ‘Clustomer’ Challenges

Discover Mailchimp's solution to the 'Clustomer' challenge with its latest global marketing campaign.
The Editor -
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Latest news

B2B marketing news

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
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B2B marketing news

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

Must read

Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

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