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Tag:Email Marketing

B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...
The Editor -
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...
Chris Skinner -
Thought leadership

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
Gemma Cooper -
Guides

Effective email marketing strategies for B2B success

This guide provides an in-depth exploration of B2B email marketing strategies, from understanding its significance to creating effective content and leveraging automation tools. It also discusses measuring success, overcoming challenges, and the future of email marketing shaped by technology.
The Editor -
Marketing strategies

Email marketing software market to grow at 10.89% CAGR through 2031

The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
The Editor -
B2B marketing news

Email Signature Manager Market Set for Significant Growth by 2030

The global Email Signature Manager market is projected to experience rapid growth, according to a recent report.
The Editor -
Marketing strategies

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
The Editor -
Thought leadership

The power of email

A strong email marketing strategy requires a delicate balance between creativity and data-driven decision-making.
Adam Herbert -
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Latest news

B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
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B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.

Must read

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

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