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Tag:Email Marketing

B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...
The Editor -
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...
Chris Skinner -
Thought leadership

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
Gemma Cooper -
Guides

Effective email marketing strategies for B2B success

This guide provides an in-depth exploration of B2B email marketing strategies, from understanding its significance to creating effective content and leveraging automation tools. It also discusses measuring success, overcoming challenges, and the future of email marketing shaped by technology.
The Editor -
Marketing strategies

Email marketing software market to grow at 10.89% CAGR through 2031

The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
The Editor -
B2B marketing news

Email Signature Manager Market Set for Significant Growth by 2030

The global Email Signature Manager market is projected to experience rapid growth, according to a recent report.
The Editor -
Marketing strategies

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
The Editor -
Thought leadership

The power of email

A strong email marketing strategy requires a delicate balance between creativity and data-driven decision-making.
Adam Herbert -
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Latest news

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

Must read

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

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