Chris Skinner

As the co-founder and director of Acquirz Ltd, Chris Skinner brings over 25 years of expertise in the B2B data solutions space, specialising in empowering businesses acquisition through the strategic and intelligent use of data. His skillset spans data licensing, prospect data supply, data cleaning and enrichment, DaaS, SaaS, managed email marketing campaigns, lead generation, and business intelligence.

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Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...

Chris Skinner - March 17, 2025

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Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.

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6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.