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Thought leadership

Key trends shaping the future of B2B marketing

This article explores key trends shaping the future of B2B marketing and provides insights to help marketers adapt strategies and leverage emerging tech and innovations.
The Editor -
Industry updates

Major Transformation Underway in B2B Marketing, New Industry Report Reveals

A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
The Editor -
Marketing strategies

Consumers Find Personalized Experiences Lacking Authenticity, Finds Report

Uncover the key to consumer satisfaction in digital experiences as a new report reveals the demand for authentic personalization. Learn how brands can stand out in a crowded market, enhance customer loyalty, and create memorable interactions by leveraging experimentation.
The Editor -
Thought leadership

A new manifesto for digital marketing

A group of top marketers devised a manifesto in London to guide ethical and effective digital marketing, addressing issues such as data obsession, stereotyping, meaningless metrics, lack of quality in ads, and violation of consumer privacy.
Anil Malhotra -
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Latest news

B2B marketing news

B2B marketers “must reinvent the value chain or risk irrelevance”

A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
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Features

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...
B2B marketing news

SlashExperts launches with $2m seed round to transform peer validation in B2B sales

A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand...

Must read

Features

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

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