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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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Features
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Digital Marketing
B2B marketing news
Matalan to Revolutionise Online Sales with GenAI Tool
UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
The Editor
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March 6, 2024
Thought leadership
Navigating marketing challenges: The role of integrated agencies amid internal pressures
In today's marketing landscape, teams face a myriad of challenges that are reshaping the way they operate.
Andy McCaul
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March 1, 2024
Thought leadership
How to prepare for the end of B2B marketing as we know it
B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...
Sam Bettis
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February 23, 2024
B2B marketing news
Tech Marketing Outlook 2024: Navigating Challenges and Seizing Opportunities
A new study delves into the perspectives of tech marketers in 2024, shedding light on hopes and concerns.
The Editor
-
February 22, 2024
Industry updates
B2B Marketplaces Propel Digital Sales Growth in 2023, Projected to Exceed 1,000 by 2025
B2B marketplaces are emerging as the fastest-growing digital sales channel.
The Editor
-
February 21, 2024
Thought leadership
Adopting AI in marketing? Agencies are the answer
Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.
Faye Hawkins
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February 14, 2024
Regulation and compliance
LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members
LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.
The Editor
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February 9, 2024
Regulation and compliance
Google Faces US Antitrust Trial Over Digital Ads in September
Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
The Editor
-
February 8, 2024
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Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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