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B2B marketing news

Matalan to Revolutionise Online Sales with GenAI Tool

UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
The Editor -
Thought leadership

Navigating marketing challenges: The role of integrated agencies amid internal pressures

In today's marketing landscape, teams face a myriad of challenges that are reshaping the way they operate.
Andy McCaul -
Thought leadership

How to prepare for the end of B2B marketing as we know it

B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...
Sam Bettis -
B2B marketing news

Tech Marketing Outlook 2024: Navigating Challenges and Seizing Opportunities

A new study delves into the perspectives of tech marketers in 2024, shedding light on hopes and concerns.
The Editor -
Industry updates

B2B Marketplaces Propel Digital Sales Growth in 2023, Projected to Exceed 1,000 by 2025

B2B marketplaces are emerging as the fastest-growing digital sales channel.
The Editor -
Thought leadership

Adopting AI in marketing? Agencies are the answer

Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.
Faye Hawkins -
Regulation and compliance

LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members

LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.
The Editor -
Regulation and compliance

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
The Editor -
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Latest news

Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
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Features

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.
B2B marketing news

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing...

Must read

Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
Features

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.

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