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Tag:Digital Marketing

Matalan to Revolutionise Online Sales with GenAI Tool

UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.

Navigating marketing challenges: The role of integrated agencies amid internal pressures

In today's marketing landscape, teams face a myriad of challenges that are reshaping the way they operate.

How to prepare for the end of B2B marketing as we know it

B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...

Tech Marketing Outlook 2024: Navigating Challenges and Seizing Opportunities

A new study delves into the perspectives of tech marketers in 2024, shedding light on hopes and concerns.

B2B Marketplaces Propel Digital Sales Growth in 2023, Projected to Exceed 1,000 by 2025

B2B marketplaces are emerging as the fastest-growing digital sales channel.

Adopting AI in marketing? Agencies are the answer

Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.

LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members

LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.

Latest news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...