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Tag:Digital Marketing

Industry updates

Mobile Marketing Market to Reach $57.85 Billion by 2030, Reports Allied Market Research

A new report from Allied Market Research projects significant growth for the global mobile marketing market.
The Editor -
Industry updates

AI and Google: Transformations in Advertising and the Coupon Industry

The ongoing antitrust trial against Google highlights the role of artificial intelligence in advertising technology.
The Editor -
Industry updates

Anteriad Releases 2024 B2B Marketing Outlook for APAC: Data Confidence and Tech Integration Crucial for Growth

Anteriad has published its "2024 B2B Marketing Outlook for APAC: The Data Confidence Divide" report.
The Editor -
Industry updates

New Data Reveals 75% of Marketers Dismiss Agencies for Poor Reporting

Three-quarters of UK marketers have terminated or considered terminating their partnerships for poor reporting.
The Editor -
B2B marketing news

Survey Reveals Digital Advertising Dominance in Marketing Budgets

A recent survey by GoodFirms reveals a strong shift towards digital advertising in business marketing strategies.
The Editor -
Marketing strategies

Research Reveals Impact of Icon Design on App Success

Recent research has uncovered the significant influence that icon design can have on app performance.
The Editor -
Thought leadership

How insurance companies can take advantage of digital marketing to meet the changing expectations of policyholders

In the rapidly evolving landscape of insurance, digital marketing has become a pivotal tool for engaging with policyholders.
Michael Ryan -
Marketing strategies

Quantity Versus Quality in Digital PR Links: Insights from Gareth Hoyle

Marketers and Digital PR professionals often debate the importance of link quality versus link quantity...
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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