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Tag:Customer Journey

New Customer Journey Toolkit Transforms B2B Marketing Strategies

Transform B2B marketing with this Customer Journey Toolkit. Elevate strategies, engage customers, and unlock growth potential. Explore now!

Understanding the buyer’s journey in B2B marketing

This article explores the buyer's journey in B2B marketing, providing insights on key stages like awareness, consideration, and decision to help marketers guide and influence buyers.

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Clinch looks to unify B2B campaigns with LinkedIn integration

AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into...
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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events have reasserted themselves as a critical channel for business growth....

LinkedIn sharpens B2B campaign tracking

LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their...

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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.