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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Tag:
Customer Journey
Industry updates
CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience
In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and priorities within the field of customer experience. The study engaged leaders across...
The Editor
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November 5, 2024
Tools, software and services
Generative AI Transforming B2B Sales: The Role of AI Sales Agents
Generative AI is making significant strides in the B2B sales landscape, with AI sales agents emerging as key players.
The Editor
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August 14, 2024
Thought leadership
Meet the new generation of B2B buyer who calls for a more personalised sales journey
How PR and marketing pros can update the journey through the B2B sales funnel for a smooth journey.
Georgia Harris
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July 30, 2024
Thought leadership
How the right design and development strategy can future proof your website
In today’s digital world, the significance of a quality website cannot be overstated.
Rob Hughes
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June 14, 2024
Thought leadership
Creating B2B loyalty programmes for the future
The role of customer loyalty in B2B marketing is an interesting one: here's why.
Zsuzsa Kecsmar
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March 5, 2024
Industry updates
Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition
Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
The Editor
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February 21, 2024
B2B marketing news
Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
The Editor
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January 31, 2024
Thought leadership
How aligned product and marketing teams can elevate customer relationships
Boost ROI: Align marketing and product teams for a seamless customer journey in the digital age.
Adam Greco
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September 13, 2023
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Latest news
B2B marketing news
June 6, 2025
Specificity “guarantees” B2B leads with bold lead gen programme
Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
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B2B marketing news
June 5, 2025
Marketbridge named top B2B agency in new report
Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
B2B marketing news
June 4, 2025
Multichannel outreach delivers ‘majority’ of B2B results
Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
Must read
Features
June 4, 2025
How to convert anonymous website traffic into B2B leads
By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features
June 3, 2025
The overlooked power of micro-personalisation in ABM campaigns
This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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