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Tag:Customer Journey

Industry updates

CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience

In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and priorities within the field of customer experience. The study engaged leaders across...
The Editor -
Tools, software and services

Generative AI Transforming B2B Sales: The Role of AI Sales Agents

Generative AI is making significant strides in the B2B sales landscape, with AI sales agents emerging as key players.
The Editor -
Thought leadership

Meet the new generation of B2B buyer who calls for a more personalised sales journey

How PR and marketing pros can update the journey through the B2B sales funnel for a smooth journey.
Georgia Harris -
Thought leadership

How the right design and development strategy can future proof your website

In today’s digital world, the significance of a quality website cannot be overstated.
Rob Hughes -
Thought leadership

Creating B2B loyalty programmes for the future

The role of customer loyalty in B2B marketing is an interesting one: here's why.
Zsuzsa Kecsmar -
Industry updates

Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition

Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
The Editor -
B2B marketing news

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
The Editor -
Thought leadership

How aligned product and marketing teams can elevate customer relationships

Boost ROI: Align marketing and product teams for a seamless customer journey in the digital age.
Adam Greco -
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Latest news

B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
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Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
B2B marketing news

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market...

Must read

Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.

Sales, marketing & business skills courses and training
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