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Tag:Content Marketing

Thought leadership

A step-by-step guide to effective B2B content marketing

Content marketing is an essential tool for B2B marketers to establish thought leadership and nurture long-term relationships.
James Dempster -
Tools, software and services

Rise of AI-Powered Content Creation: Insights from New Report

Marketers are turning to generative AI as a solution to create engaging narratives and scalable personalisation.
The Editor -
Thought leadership

Five reasons B2B marketers should prioritise market research

Harriett Type explains why market research is of the utmost importance in B2B Marketing.
Harriett Type -
Thought leadership

Bring your B2B marketing to life with honesty and emotion

To craft effective B2B marketing campaigns in today's recession, focus on proving ROI, using more social/emotional tactics, telling compelling stories backed by data, avoiding corporate jargon, and highlighting sustainability and community efforts.
Rana Sidahmed -
Industry updates

Major Transformation Underway in B2B Marketing, New Industry Report Reveals

A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
The Editor -
Regulation and compliance

Google and Meta to Remove Canadian News Links in Response to Controversial Online News Act

Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada's Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.
The Editor -
Thought leadership

Stand out, show up, speak out: Wunderman Thompson’s emotional route to creative effectiveness

Cannes Lions' Creative B2B award highlights the importance of emotional storytelling in B2B marketing, driving the need for breakthrough work that builds an emotional connection with customers and boosts brands and careers. Wunderman Thompson recommends standing out, showing up, and speaking out as key approaches to achieve success in B2B campaigns.
Simon Law -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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