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Tag:Content Marketing

Thought leadership

A step-by-step guide to effective B2B content marketing

Content marketing is an essential tool for B2B marketers to establish thought leadership and nurture long-term relationships.
James Dempster -
Tools, software and services

Rise of AI-Powered Content Creation: Insights from New Report

Marketers are turning to generative AI as a solution to create engaging narratives and scalable personalisation.
The Editor -
Thought leadership

Five reasons B2B marketers should prioritise market research

Harriett Type explains why market research is of the utmost importance in B2B Marketing.
Harriett Type -
Thought leadership

Bring your B2B marketing to life with honesty and emotion

To craft effective B2B marketing campaigns in today's recession, focus on proving ROI, using more social/emotional tactics, telling compelling stories backed by data, avoiding corporate jargon, and highlighting sustainability and community efforts.
Rana Sidahmed -
Industry updates

Major Transformation Underway in B2B Marketing, New Industry Report Reveals

A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
The Editor -
Regulation and compliance

Google and Meta to Remove Canadian News Links in Response to Controversial Online News Act

Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada's Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.
The Editor -
Thought leadership

Stand out, show up, speak out: Wunderman Thompson’s emotional route to creative effectiveness

Cannes Lions' Creative B2B award highlights the importance of emotional storytelling in B2B marketing, driving the need for breakthrough work that builds an emotional connection with customers and boosts brands and careers. Wunderman Thompson recommends standing out, showing up, and speaking out as key approaches to achieve success in B2B campaigns.
Simon Law -
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Latest news

B2B marketing news

FactSet and VSA Partners take top honours at 2025 ANA B2 Awards

The winners were announced at the Masters of B2B Marketing Conference in Naples, Florida.
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B2B marketing news

Economic uncertainty ‘tops list’ of B2B pipeline challenges

B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
B2B marketing news

Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to...

Must read

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

Sales, marketing & business skills courses and training
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