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B2B Marketer
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News. Opinion, Actionable Advice
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Tag:
Chartered Institute of Marketing (CIM)
B2B marketing news
Webinar explores youth marketing trends in higher education recruitment
The CMI, in collaboration with IDP Education UK, is hosting a webinar on emerging youth marketing trends.
The Editor
-
December 12, 2024
B2B marketing news
CIM and NIMN Announce Partnership to Advance Marketing Profession
The Chartered Institute of Marketing and the National Institute of Marketing Nigeria have unveiled a partnership.
The Editor
-
November 28, 2024
Regulation and compliance
UK marketers urge global standards to prevent greenwashing risks
Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.
The Editor
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November 13, 2024
B2B marketing news
The Pitch 2025: Marketing Students Take on Creative Challenge with Dogs Trust
The Chartered Institute of Marketing (CIM) has launched its 2024/25 global student marketing competition.
The Editor
-
September 30, 2024
Industry updates
QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills
QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor
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July 31, 2024
B2B marketing news
Marketers Face Challenges in 2024: AI, Burnout, and Budget Concerns
New research from the Chartered Institute of Marketing (CIM) reveals the key issues troubling marketers in 2024.
The Editor
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June 26, 2024
Regulation and compliance
Burnout in the Spotlight: Navigating Wellbeing Challenges in UK Marketing
Uncover the challenges of burnout in UK marketing and how the industry is responding. Read our detailed analysis based on the latest CIM report.
The Editor
-
December 14, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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