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Tag:Chartered Institute of Marketing (CIM)

B2B marketing news

Webinar explores youth marketing trends in higher education recruitment

The CMI, in collaboration with IDP Education UK, is hosting a webinar on emerging youth marketing trends.
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B2B marketing news

CIM and NIMN Announce Partnership to Advance Marketing Profession

The Chartered Institute of Marketing and the National Institute of Marketing Nigeria have unveiled a partnership.
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Regulation and compliance

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.
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B2B marketing news

The Pitch 2025: Marketing Students Take on Creative Challenge with Dogs Trust

The Chartered Institute of Marketing (CIM) has launched its 2024/25 global student marketing competition.
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Industry updates

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
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B2B marketing news

Marketers Face Challenges in 2024: AI, Burnout, and Budget Concerns

New research from the Chartered Institute of Marketing (CIM) reveals the key issues troubling marketers in 2024.
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Regulation and compliance

Burnout in the Spotlight: Navigating Wellbeing Challenges in UK Marketing

Uncover the challenges of burnout in UK marketing and how the industry is responding. Read our detailed analysis based on the latest CIM report.
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Latest news

B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
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B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...

Must read

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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