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Tag:Chartered Institute of Marketing (CIM)

Webinar explores youth marketing trends in higher education recruitment

The CMI, in collaboration with IDP Education UK, is hosting a webinar on emerging youth marketing trends.

CIM and NIMN Announce Partnership to Advance Marketing Profession

The Chartered Institute of Marketing and the National Institute of Marketing Nigeria have unveiled a partnership.

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.

The Pitch 2025: Marketing Students Take on Creative Challenge with Dogs Trust

The Chartered Institute of Marketing (CIM) has launched its 2024/25 global student marketing competition.

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.

Marketers Face Challenges in 2024: AI, Burnout, and Budget Concerns

New research from the Chartered Institute of Marketing (CIM) reveals the key issues troubling marketers in 2024.

Burnout in the Spotlight: Navigating Wellbeing Challenges in UK Marketing

Uncover the challenges of burnout in UK marketing and how the industry is responding. Read our detailed analysis based on the latest CIM report.

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Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
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TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...