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Tag:Artificial Intelligence (AI)

Tools, software and services

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.
The Editor -
Industry updates

AI and Google: Transformations in Advertising and the Coupon Industry

The ongoing antitrust trial against Google highlights the role of artificial intelligence in advertising technology.
The Editor -
Industry updates

AI Adoption in UK Businesses: the Risks of AI Reliance

A recent study reveals that 77% of global businesses are actively pursuing the use of artificial intelligence (AI).
The Editor -
Thought leadership

How behavioural science can help brands build better marketing strategies

Understanding consumer behaviour in greater depth has become crucial for marketers today...
Roger Jackson -
Tools, software and services

Generative AI Transforming B2B Sales: The Role of AI Sales Agents

Generative AI is making significant strides in the B2B sales landscape, with AI sales agents emerging as key players.
The Editor -
Tools, software and services

Digital Human Avatar Services Market Expected to Reach $109.81 Billion by 2032

The global digital human avatar services market is projected to reach USD 109.81 billion by 2032.
The Editor -
Tools, software and services

New AI Marketing Assistant Reaches 10,000 Users in First Week

A new AI-driven applicatio has provided personalised marketing advice to 10,000 users in its first week.
The Editor -
B2B marketing news

Jamie Morgan to Present AI Strategies for Small Businesses at B2B Expos in Farnborough

Jamie Morgan, Business Coach and Marketing Consultant, is scheduled to deliver a talk at the B2B Expos in Farnborough.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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