A new AI-driven application, ccoach, has provided personalised strategic marketing advice to 10,000 users in its first week post-launch.
The application aims to revolutionise how small businesses, independent shops, students, and professional marketers approach marketing by offering strategic, personalised, and actionable advice.
ccoach leverages advanced AI technology, powered by expertise and data developed over two decades, to guide users in developing effective marketing strategies that attract more customers and drive growth. Alessandra Di Lorenzo, CEO and Founder of ccoach, highlighted the importance of strategic marketing in the digital age: “In an increasingly digital world, strategic marketing is crucial for everyone looking to effectively reach their audience. Our platform merges extensive marketing knowledge with the latest AI technology to provide personalised strategic advice, helping users reach their target audience efficiently and increase their impact.”
Strategic Planning and Unique Features
ccoach differentiates itself from other AI marketing tools by focusing on strategic planning and delivery. This guidance enables small and medium-sized businesses (SMBs) to make informed decisions, understand their competitors, refine their unique value propositions, and optimise their marketing spending for sustainable growth. Additionally, students benefit by learning marketing up to 30% faster than through traditional methods, while corporate marketers receive assistance in optimising their internal and external communications, presentations, and work-related challenges.
The ccoach mobile application also offers unique content, courses, and explainer audios to help users master digital advertising and leverage it for their business or studies. These resources are designed to make high-level marketing expertise accessible and actionable for all users, from novices to experienced marketers.
Collaboration and Development
ccoach was developed in collaboration with business marketing students and beta-tested by SMBs in London’s hospitality sector. These early adopters reported up to a 20% increase in marketing effectiveness, attributing their success to the tool’s strategic insights and personalised advice.
Alessandra Di Lorenzo, one of the top 25 most influential women in the UK’s digital industry by The Drum, founded ccoach with the vision of democratising high-end strategic marketing expertise. Her goal is to make strategic marketing accessible to everyone, offering guidance through planning and execution that was previously available only to the professional elite. This approach aims to enhance market reach and effectiveness for all users.
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