B2B Marketer Header

Tag:Artificial Intelligence (AI)

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.

AI investment surges as B2B marketers prioritise personalisation and efficiency

A new survey by Adobe of 3,400 marketers highlights how AI is driving business growth, with 65% of senior executives identifying it as critical to success in 2025.

Demandbase launches Agentbase to accelerate B2B pipeline growth

Agentbase integrates automation and data-driven insights into account-based go-to-market (GTM) workflows.

AI automation could lead sales teams to “disengage and lose critical skills”

Gartner predicts that by 2028, 10% of sellers will use their newfound additional capacity to covertly work multiple jobs.

SalesboxAI launches AI-powered agents

SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...

Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard’s new AI-powered Video Sales Agent helps sales reps automate personalized video messaging, enhancing engagement and improving conversion rates.

The future of B2B marketing measurement

LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.

AI and personalisation ‘drive next wave of website experience’

Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.

Latest news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
- Advertisement -spot_imgspot_img

FourthWall appoints new client lead

FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on...

Poor-quality lead data ‘still plaguing B2B marketers’

Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant,...

Must read

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.