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B2B Marketer
News. Opinion, Actionable Advice
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Tag:
Artificial Intelligence (AI)
Industry updates
AI Researcher Andrej Karpathy Departs OpenAI to Pursue Personal Projects
Andrej Karpathy, a founding member of OpenAI, announced his departure the company.
The Editor
-
February 16, 2024
Marketing strategies
AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm
In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.
The Editor
-
February 15, 2024
Thought leadership
Adopting AI in marketing? Agencies are the answer
Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.
Faye Hawkins
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February 14, 2024
Regulation and compliance
UK Government Issues Initial Guidance for AI Regulatory Principles
The UK government has taken a step towards regulating artificial intelligence (AI) with the release of initial guidance.
The Editor
-
February 8, 2024
B2B marketing news
Europe Advances Towards Groundbreaking AI Regulations
Europe takes a significant stride towards AI regulations with the endorsement of a political deal by EU countries.
The Editor
-
February 7, 2024
Tools, software and services
Hookle AIDE: AI Assistant for Small Business Social Media Marketing
'Hookle AIDE' is an autonomous post generation assistant for social media marketing for small businesses.
The Editor
-
February 3, 2024
Industry updates
Google Cloud and Hugging Face Forge Strategic Partnership
Google Cloud and Hugging Face announced a partnership for the development of generative AI and machine earning.
The Editor
-
January 31, 2024
Regulation and compliance
OLIVER Establishes Global AI Council for Responsible Adoption of Emerging Technology
OLIVER, the in-housing and marketing ecosystem specialist, has announced the formation of a global AI Council.
The Editor
-
January 30, 2024
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Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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