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Tag:Appointments

B2B marketing news

The Bigger Boat expands team and leadership

Integrated marketing agency The Bigger Boat has announced the addition of three new team members.
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B2B marketing news

Beamery welcomes Erinn Tarpey as chief marketing officer

Beamery has announced the appointment of Erinn Tarpey as its first Chief Marketing Officer (CMO).
The Editor -
B2B marketing news

Captify Bolsters Leadership Team with Key Appointments in North America and Marketing Divisions

Explore Captify's strategic leadership changes set to innovate B2B marketing and digital advertising.
The Editor -
B2B marketing news

New Leadership at the Forefront of AI: Arm Holdings plc Announces Ami Badani as New CMO

Explore Ami Badani's journey as the new CMO of Arm Holdings plc and how her expertise will drive AI technology and marketing in the semiconductor industry.
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B2B marketing news

Stellarmann Enhances Marketing Team with Key Senior Appointment

Stellarmann make strategic move with appointment of Susie Lee-Kilgariff to lead their marketing, driving growth and transformation in the B2B sector.
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B2B marketing news

Hootsuite Appoints Elina Vilk as Chief Marketing Officer to Drive Customer-Centric Social Innovation

Hootsuite, the global frontrunner in social media management, has unveiled Elina Vilk as its new Chief Marketing Officer (CMO). This strategic move adds to...
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Latest news

Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

Must read

Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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