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Tag:Appointments

Industry updates

The Bigger Boat expands team and leadership

Integrated marketing agency The Bigger Boat has announced the addition of three new team members.
The Editor -
Industry updates

Beamery welcomes Erinn Tarpey as chief marketing officer

Beamery has announced the appointment of Erinn Tarpey as its first Chief Marketing Officer (CMO).
The Editor -
Industry updates

Captify Bolsters Leadership Team with Key Appointments in North America and Marketing Divisions

Explore Captify's strategic leadership changes set to innovate B2B marketing and digital advertising.
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Industry updates

New Leadership at the Forefront of AI: Arm Holdings plc Announces Ami Badani as New CMO

Explore Ami Badani's journey as the new CMO of Arm Holdings plc and how her expertise will drive AI technology and marketing in the semiconductor industry.
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Industry updates

Stellarmann Enhances Marketing Team with Key Senior Appointment

Stellarmann make strategic move with appointment of Susie Lee-Kilgariff to lead their marketing, driving growth and transformation in the B2B sector.
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Industry updates

Hootsuite Appoints Elina Vilk as Chief Marketing Officer to Drive Customer-Centric Social Innovation

Hootsuite, the global frontrunner in social media management, has unveiled Elina Vilk as its new Chief Marketing Officer (CMO). This strategic move adds to...
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Latest news

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
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B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

Must read

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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