Explore Ami Badani's journey as the new CMO of Arm Holdings plc and how her expertise will drive AI technology and marketing in the semiconductor industry.
Hootsuite, the global frontrunner in social media management, has unveiled Elina Vilk as its new Chief Marketing Officer (CMO). This strategic move adds to...
Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve...
For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.