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Clinch looks to unify B2B campaigns with LinkedIn integration

AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into its flagship omnichannel advertising platform,...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses convert visibility into customer bookings. Blending...

LinkedIn updates ad attribution models to provide more accurate performance insights

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.

Podcast advertising overtakes traditional channels for brand discovery

Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.

UK Marketing Industry Reactions to Labour Victory and New Government

Several key figures in the marketing industry have responded to the Labour Party's victory.

Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.

Ad fatigue: Is It Really the Problem You Think It Is?

The term "ad fatigue" has become a common refrain in marketing discussions. But is it real?

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What content marketing can learn from B2C brand storytelling

In the world of consumer brands, storytelling and content marketing are fine arts. Whether it’s Nike championing inner strength...
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Google Ads introduces more transparent automation reporting

B2B marketers using Google Search campaigns now have new visibility into the performance of Google’s latest AI-powered targeting, thanks to the rollout of a dedicated “AI Max” search match type in campaign reporting dashboards.

B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes

Must read

What content marketing can learn from B2C brand storytelling

In the world of consumer brands, storytelling and content...

Cornerstone OnDemand’s thought leadership content strategy boosts MQLs

In seeking growth, Cornerstone faced a dual challenge: build greater brand awareness among HR professionals while dramatically increasing marketing-qualified leads (MQLs) at a lower cost.