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B2B marketing news

LinkedIn updates ad attribution models to provide more accurate performance insights

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
The Editor -
Marketing strategies

Podcast advertising overtakes traditional channels for brand discovery

Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.
The Editor -
Tools, software and services

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
The Editor -
Industry updates

UK Marketing Industry Reactions to Labour Victory and New Government

Several key figures in the marketing industry have responded to the Labour Party's victory.
The Editor -
Thought leadership

Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.
Tor W. Andreassen -
Features

Ad fatigue: Is It Really the Problem You Think It Is?

The term "ad fatigue" has become a common refrain in marketing discussions. But is it real?
Roger Jackson -
Marketing strategies

How to Turn Annoying Ads into Business Assets

Dany.AI unveils some ways for businesses to harness the potential of sometimes annoying ads.
The Editor -
Regulation and compliance

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
The Editor -
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Latest news

Features

The future of B2B branding: What will matter in 2026 and beyond?

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
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B2B marketing news

B2B marketers “must reinvent the value chain or risk irrelevance”

A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
Features

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...

Must read

Features

The future of B2B branding: What will matter in 2026 and beyond?

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
Features

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...

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