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Tag:Account Based Marketing (ABM)

B2B marketing news

Informa TechTarget and Demandbase partner to boost ABM precision

The integration is designed to give B2B sales and marketing teams earlier, more accurate signals about which accounts and buying group members are actively researching solutions
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Guides

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.
The Editor -
B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
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Latest news

Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

Must read

Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 

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