A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.
Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.