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Tag:Account Based Marketing (ABM)

Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
The Editor -
Features

From cold to closed: Mapping the buyer journey in an ABM-led funnel

Explore how high-performing B2B marketers are building momentum at every stage.
James Groves -
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
James Groves -
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Gemma Cooper -
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Sarah Gilchriest -
B2B marketing news

Informa TechTarget and Demandbase partner to boost ABM precision

The integration is designed to give B2B sales and marketing teams earlier, more accurate signals about which accounts and buying group members are actively researching solutions
The Editor -
Guides

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.
The Editor -
B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
The Editor -

Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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