Reech expands PR capabilities to enhance full-service marketing approach

Midlands-based marketing agency Reech is expanding its public relations services, integrating PR into its full-service marketing approach to deliver stronger brand visibility and credibility for clients.

The agency, which has worked with businesses across construction, property, tourism, and retail, has restructured its team over the past year, bringing in new talent to strengthen its strategic and creative capabilities. With a focus on blending traditional PR with digital tactics, Reech aims to help businesses craft compelling narratives that cut through an evolving media landscape.

Amelia Redge, agency director at Reech, explained that PR has become an essential part of marketing strategies due to the rise of digital media, AI-driven changes, and increasing demand for authentic communications.

“Over the past few years, we’ve seen a huge shift in the PR landscape, driven by the rise of the digital sphere, the introduction of AI, and the growing desire for truly authentic communications,” Redge said. “As a result, we recognised the increasing demand to assist our clients with crafting compelling narratives and delivering tailored messages, combining both traditional tactics and digital techniques to get them in front of the people that matter most.”

Reech’s expanded PR offering will work alongside its SEO, social media, and content services, ensuring that brands gain visibility across multiple channels.

Zoe Evans, PR & communications specialist at Reech, highlighted that the new PR service will be fully integrated with the agency’s existing capabilities, providing clients with bespoke strategies that include thought leadership, speaking opportunities, internal communications, and reputation management.

“Our PR strategies are carefully crafted with creativity at their core to keep our clients front and centre,” Evans said. “Understanding that every business faces unique challenges and has specific needs, each approach is totally tailored – incorporating tactics from thought leadership content and speaking opportunities to internal comms and credibility boosters.”

Founded in 2009, Reech has grown into a recognised full-service marketing agency, with partnerships including Shopify, Mailchimp, Google, Meta, and WordPress. The agency has also been named a top 20 branding agency outside of London by The Drum Recommends.

With its new PR offering, Reech aims to provide businesses with a strategic advantage in an increasingly digital communications landscape, ensuring that brand storytelling remains authentic, impactful, and aligned with wider marketing goals.