In a significant move for the digital advertising industry, MiQ has officially announced its acquisition of Grasp, a French media governance and data quality company. This transaction represents MiQ’s third major financial investment, further demonstrating its dedication to enhancing the digital advertising ecosystem for advertisers.
Digital media channels have seen exponential growth, offering advertisers unprecedented opportunities. However, this expansion has brought about increased complexities. Research indicates an average overspend of $45,000 for every $1 million in media budget, mainly attributed to waste, human error, or fraud. Additionally, 80% of marketing data is reported to be flawed or lost due to manual processes.
Grasp’s software-as-a-service (SaaS) suite emerges as the world’s first solution to tackle these challenges proactively. Its quality assurance and compliance products aim to mitigate non-compliances and enforce governance frameworks before the launch of campaigns. This approach not only reduces manual errors but also saves advertisers from potential revenue losses due to overspend or inaccurate data. Grasp, now a multi-million dollar, profitable business, has witnessed remarkable growth in recent years, boasting over 8,000 users globally. Its client roster includes industry giants such as L’Oréal, PepsiCo, Havas Media Group, and WPP.
MiQ’s Strategic Expansion
MiQ, a leader in programmatic managed services, has consistently invested in developing proprietary technology solutions to optimize media buying experiences. In 2022, the company expanded its capabilities by acquiring UK-based AirGrid. This acquisition was aimed at providing clients with advanced targeting and activation tools, in line with evolving privacy regulations and the phasing out of third-party cookies.
Gurman Hundal, co-founder and CEO of MiQ, expressed enthusiasm about the acquisition of Grasp, stating, “Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys.” He highlighted the strategic addition of Grasp’s SaaS platform to MiQ’s offerings, emphasizing its role in enhancing the programmatic experience for global brands and agencies.
Independent Operations Under MiQ
Despite the acquisition, Grasp will continue to function as an independent business unit under MiQ’s ownership, retaining its current brand identity. There will be no changes to the organizational structures of either company.
Pierre-Lou Dominjon, co-founder and CEO of Grasp, commented on the acquisition, “Grasp consistently advocates for and helps bring operational excellence in digital advertising by empowering all in the media buying process and ecosystem to do the right thing from the very start.” He also noted that being under MiQ’s umbrella would provide more opportunities to bring strategic advantage, order, and efficiency to media buying processes, furthering their mission to promote operational excellence in new and exciting ways.
In a significant move for the digital advertising industry, MiQ has officially announced its acquisition of Grasp, a French media governance and data quality company. This transaction represents MiQ’s third major financial investment, further demonstrating its dedication to enhancing the digital advertising ecosystem for advertisers.
Industry Impact
Digital media channels have seen exponential growth, offering advertisers unprecedented opportunities. However, this expansion has brought about increased complexities. Research indicates an average overspend of $45,000 for every $1 million in media budget, mainly attributed to waste, human error, or fraud. Additionally, 80% of marketing data is reported to be flawed or lost due to manual processes.
Grasp’s software-as-a-service (SaaS) suite emerges as the world’s first solution to tackle these challenges proactively. Its quality assurance and compliance products aim to mitigate non-compliances and enforce governance frameworks before the launch of campaigns. This approach not only reduces manual errors but also saves advertisers from potential revenue losses due to overspend or inaccurate data. Grasp, now a multi-million dollar, profitable business, has witnessed remarkable growth in recent years, boasting over 8,000 users globally. Its client roster includes industry giants such as L’Oréal, PepsiCo, Havas Media Group, and WPP.
MiQ’s Strategic Expansion
MiQ, a leader in programmatic managed services, has consistently invested in developing proprietary technology solutions to optimize media buying experiences. In 2022, the company expanded its capabilities by acquiring UK-based AirGrid. This acquisition was aimed at providing clients with advanced targeting and activation tools, in line with evolving privacy regulations and the phasing out of third-party cookies.
Gurman Hundal, co-founder and CEO of MiQ, expressed enthusiasm about the acquisition of Grasp, stating, “Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys.” He highlighted the strategic addition of Grasp’s SaaS platform to MiQ’s offerings, emphasizing its role in enhancing the programmatic experience for global brands and agencies.
Independent Operations Under MiQ
Despite the acquisition, Grasp will continue to function as an independent business unit under MiQ’s ownership, retaining its current brand identity. There will be no changes to the organizational structures of either company.
Pierre-Lou Dominjon, co-founder and CEO of Grasp, commented on the acquisition, “Grasp consistently advocates for and helps bring operational excellence in digital advertising by empowering all in the media buying process and ecosystem to do the right thing from the very start.” He also noted that being under MiQ’s umbrella would provide more opportunities to bring strategic advantage, order, and efficiency to media buying processes, furthering their mission to promote operational excellence in new and exciting ways.
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