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Features

Creating B2B loyalty programmes for the future

The role of customer loyalty in B2B marketing is an interesting one: here's why.

Navigating marketing challenges: The role of integrated agencies amid internal pressures

In today's marketing landscape, teams face a myriad of challenges that are reshaping the way they operate.

Is B2B personalisation over-hyped?

In 2019, 'personalisation' was dubbed the marketing word of the year. But is this really the case?

How to prepare for the end of B2B marketing as we know it

B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...

How Google search is going to change over the next 12 months

The ability to anticipate and adapt to changes in SEO is more critical than ever for B2B marketers.

Adopting AI in marketing? Agencies are the answer

Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.

The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success

Marketing managers rate their career happiness quite low. What can be done?

The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing

Why AI is a tool for PR and marketing pros to exploit - but not to worship.

Media relations: What you need to know

We live in a fast-paced world of modern media. Here's how to handle it.

GDPR and direct marketing: the rights and responsibilities as a business owner

Tim Langley shares his knowledge on GDPR and direct marketing.

Thought leadership

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.

Content formats B2B buyers actually want to consume

A decade ago, the average B2B content strategy was built around gated whitepapers, three-minute explainer videos, and the odd email nurture series.

What content marketing can learn from B2C brand storytelling

The lines between B2B and B2C are blurring. Business buyers are still people – and they increasingly expect the same clarity, authenticity and emotional resonance they experience as consumers.
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Guides

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.