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Regulation and compliance

French Regulatory Authority Fines Google £250 Million Over AI Practices

France's competition regulator imposed a hefty fine on Google, citing the tech giant's AI training practices.

European Parliament Adopts Landmark Artificial Intelligence Act

The European Parliament has approved the Artificial Intelligence Act - here's what it's all about.

Financial Sector Alert: Digital Operational Resilience Act (DORA) Mandates Immediate Action

The financial sector faces a critical juncture as the Digital Operational Resilience Act (DORA) comes into effect.

LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members

LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.

UK Government Issues Initial Guidance for AI Regulatory Principles

The UK government has taken a step towards regulating artificial intelligence (AI) with the release of initial guidance.

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.

Europe Advances Towards Groundbreaking AI Regulations

Europe takes a significant stride towards AI regulations with the endorsement of a political deal by EU countries.

OLIVER Establishes Global AI Council for Responsible Adoption of Emerging Technology

OLIVER, the in-housing and marketing ecosystem specialist, has announced the formation of a global AI Council.

LinkedIn Secures Legal Victory Against Inauthentic Engagement

LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.

Burnout in the Spotlight: Navigating Wellbeing Challenges in UK Marketing

Uncover the challenges of burnout in UK marketing and how the industry is responding. Read our detailed analysis based on the latest CIM report.

FTC Ruling on Meta: Implications for Marketing Professionals

Discover how the FTC's ruling against Meta redefines marketing strategies with a focus on privacy, ethics, and compliance in the digital marketing landscape.

UK Competition Authority Ensures Fair Play: Amazon and Meta Commit to Equitable Market Practices

CMA announces latest move to level the playing field in digital markets with Amazon and Meta's new fair practice commitments.

Thought leadership

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

The future of B2B branding

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.

Storytelling is transforming B2B branding

There’s been a shift in B2B branding. One that is impossible to ignore. One driven by something we all...

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
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Guides

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.

Reviews

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
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5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

The future of B2B branding

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.

The future of B2B branding

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.