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Regulation and compliance

B2B marketing news

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
The Editor -
B2B marketing news

New tool to help UK organisations comply with direct marketing laws

A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
The Editor -
B2B marketing news

ICO expands efforts to enforce cookie compliance across UK’s top websites

The ICO’s 2025 strategy targets cookie compliance on the UK’s top 1,000 websites, with new guidance on ‘consent or pay’ models to enhance user choice.
The Editor -
Regulation and compliance

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.
The Editor -
Regulation and compliance

Google loses final appeal against €2.4 billion EU antitrust fine

Google lost its final appeal against a €2.4 billion fine imposed by the European Union (EU) for anti-competitive practices.
The Editor -
B2B marketing news

UK consumers to opt-out of third-party cookies on Chrome in 2025

A significant portion of UK consumers are preparing to opt out of third-party cookies for Chrome next year.
The Editor -
Regulation and compliance

The importance of knowing where your sensitive data is stored

For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
The Editor -
Regulation and compliance

LinkedIn adopts C2PA standard for content authenticity

LinkedIn has announced the integration of the C2PA technology into its platform.
The Editor -
Regulation and compliance

Marketers Face Challenges Following Cookie Policy Update

Google's recent decision to discontinue the use of third-party cookies has sparked concerns among marketers.
The Editor -
Regulation and compliance

B2B Legal Services Market Projected to Reach $544.88 Billion by 2028

A new market report provides insights into the global B2B Legal Services market.
The Editor -
Regulation and compliance

Google Settles Consumer Privacy Lawsuit, Agrees to Destroy Browsing Data

Google has agreed to destroy billions of data records to settle a consumer privacy lawsuit.
The Editor -
Regulation and compliance

EU Launches Probes into Apple, Google, and Meta for Potential Breaches of Digital Markets Act

The EU has initiated investigations into tech giants Apple, Google, and Meta Platforms.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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