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B2B marketing news

B2B marketing news

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
The Editor -
B2B marketing news

Digital Marketing Agency CCO Wins Top Honour at National Business Women’s Awards

The Chief Commercial Officer at Aqueous Digital was awarded gold at the National Business Women’s Awards 2024.
The Editor -
B2B marketing news

Digital Self-Serve Channels to Process Over Half of Large B2B Purchases by 2025

A new report from Forrester projects that digital self-service will dominate large B2B transactions in 2025.
The Editor -
B2B marketing news

A Free Guide to Digital Marketing for SaaS and B2B Tech Companies

Emerald Strategic Marketing released a guide to help tech companies refine their digital marketing strategies.
The Editor -
B2B marketing news

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
The Editor -
B2B marketing news

SiGMA Europe B2B Awards Shortlist Announced for November 2024 Event

The organisers of SiGMA Europe have officially opened voting for the SiGMA Europe B2B Awards.
The Editor -
B2B marketing news

TeKoda Accounting Recognised in Inc.’s 2024 Power Partner Awards

Inc., a media platform for entrepreneurs and business leaders, has announced its third annual Power Partner Awards.
The Editor -
B2B marketing news

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
The Editor -
B2B marketing news

Commerce Cloud Market Poised for Significant Growth with 22.2% CAGR by 2032

The global commerce cloud market, valued at $19.2 billion in 2022, is projected to grow to $138.2 billion by 2032.
The Editor -
B2B marketing news

Columbus Appoints Beatrice Silow as New Chief Marketing Officer

Columbus, a global digital consultancy, has announced the appointment of Beatrice Silow as its new CMO.
The Editor -
B2B marketing news

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
The Editor -
B2B marketing news

Fifth Ring Expands Leadership Team with New Group Managing Director Role

International B2B marketing specialist Fifth Ring has announced a key leadership appointment.
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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The role of predictive analytics in measuring B2B marketing success

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Case studies

How a B2B SaaS cut marketing spend and increased conversions

For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
The Editor -
Case studies

How a B2B SaaS cut marketing spend and increased conversions

For B2B marketers aiming to reduce unnecessary spend while improving results, this case study highlights several key lessons.
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Sales, marketing & business skills courses and training
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