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B2B marketing news

B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
James Groves -
B2B marketing news

Visit Shropshire names Reech as dedicated marketing partner

The move is designed to strengthen the county’s position within the UK tourism sector and support local businesses.
The Editor -
B2B marketing news

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
The Editor -
B2B marketing news

Medallia appoints Carrie Parker as chief marketing officer

Parker brings over 25 years of experience in marketing leadership across the SaaS and technology sectors.
The Editor -
B2B marketing news

Loop Agencies to become Scotland’s earliest employee-owned trust

Founded by Vicky Hope and Ed Vickers, LOOP has quickly established itself as a key player in the financial services sector.
The Editor -
B2B marketing news

2X secures investment to expand MaaS leadership

The investment, which comes less than two years after 2X’s initial backing from Recognize, signals continued confidence in the company’s tech-enabled approach to scalable, cost-efficient marketing solutions.
The Editor -
B2B marketing news

“The current agency-client model is broken”: Former Dentsu leaders launch Grove B2B

Drawing on more than 50 years of combined B2B marketing experience, the three former Dentsu leaders aim to move beyond generic campaign execution.
The Editor -
B2B marketing news

Qualified launches AI-powered SDR agent for Adobe Marketo Engage

Launched at the Adobe Summit: The Digital Experience Conference, the new AI-driven solution is already being used by companies including Brex, Box, Clari, Plaid, and SUSE.
James Groves -
B2B marketing news

LinkedIn report highlights AI’s growing role in B2B sales and marketing

The report, based on insights from 1,250 sales professionals, outlines the key areas where AI is making the biggest impact and how businesses can optimise their adoption strategies.
The Editor -
B2B marketing news

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data shows that a small number...
The Editor -
B2B marketing news

OTT business messaging revenue to ‘more than double’

Global revenues from over-the-top (OTT) business messaging are expected to surge from $3.6 billion (£2.8 billion) in 2025 to $9.8 billion (£7.7 billion) in...
The Editor -
B2B marketing news

Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
James Groves -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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