Category: B2B Marketing News
B2B marketers face ‘tight budgets and prospecting challenges’
Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
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LinkedIn appoints Jessica Jensen as first chief marketing and strategy officer
Jensen will oversee global marketing and strategy to drive growth and innovation.
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Tenovos partners with Amazon to save clients “millions” in marketing costs
The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
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Academy launched to equip UK professionals with AI skills
Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe...
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Decision Counsel names new president and executive strategist
Decision Counsel has brought in two new names to drive growth and enhance client-focused marketing strategies.
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Storyblok launches platform to address digital content management challenges
Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers...
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Webinar explores youth marketing trends in higher education recruitment
The CMI, in collaboration with IDP Education UK, is hosting a webinar on emerging youth marketing trends.
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Customers struggle to differentiate AI-generated and human-written reviews
Customers struggle to distinguish between product reviews written by humans and those generated by AI tools.
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Networking drives purpose of B2B events, survey finds
A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
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Email marketing software market to grow at 10.89% CAGR through 2031
The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
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The Bigger Boat expands team and leadership
Integrated marketing agency The Bigger Boat has announced the addition of three new team members.
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Gartner outlines three key priorities for CMOs in 2025
As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.