Motor Marketing Group Ltd has acquired Motor Socials Limited, a specialist in automotive social media and digital marketing, in a move that strengthens its presence in the sector.
The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
Motor Marketing Group Ltd, known for its success in digital campaigns, will now integrate Motor Socials’ capabilities in social media strategy, content creation, and audience engagement. The move is set to provide clients with a more comprehensive and targeted digital marketing service.
Shevani, speaking on the acquisition, said: “We are thrilled to welcome the talented team at Motor Socials to the Motor Marketing family. This acquisition strengthens our position in the digital marketing landscape, particularly in social media. By combining our resources and expertise, we will provide our clients with a more robust offering, helping them reach their goals faster and more effectively.”
Motor Socials has built a reputation for high-impact social media campaigns across platforms including Instagram, Facebook, X, and TikTok. The acquisition will allow Motor Marketing Group Ltd to integrate these capabilities into its existing portfolio, expanding its approach to digital strategy, content creation, and paid advertising.
Heidi May-Khalil, founder of Motor Socials, said: “We are excited to join forces with Motor Marketing Ltd and extend the value we deliver to our clients. By combining our strengths, we will be able to offer a broader range of services, from digital strategy and content creation to social media management and paid advertising. The automotive industry is evolving rapidly, and this partnership will ensure we remain at the forefront of that change.”
The acquisition takes effect immediately, with both companies continuing to operate under their respective brands within the Motor Marketing Group Ltd umbrella. The combined teams will work closely to deliver an enhanced experience for clients, leveraging their expertise to navigate the changing landscape of automotive marketing.
Business Growth Institute (BGI), a financial and strategic consultancy specialising in value creation, corporate structuring, acquisitions, and exit planning, advised Motor Marketing Group Ltd on the transaction. Led by Shaun Walsh (FCA, BFP), BGI provided financial and strategic guidance to ensure a smooth acquisition aligned with the company’s growth ambitions.
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