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Marketing strategies

UK SMEs Face Marketing Maturity Gap: Only 46% Have A Documented Business Plan

A new survey reveals a striking gap in business and marketing planning among UK businesses in 2024.
The Editor -
Regulation and compliance

Financial Sector Alert: Digital Operational Resilience Act (DORA) Mandates Immediate Action

The financial sector faces a critical juncture as the Digital Operational Resilience Act (DORA) comes into effect.
The Editor -
Regulation and compliance

LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members

LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.
The Editor -
Regulation and compliance

UK Government Issues Initial Guidance for AI Regulatory Principles

The UK government has taken a step towards regulating artificial intelligence (AI) with the release of initial guidance.
The Editor -
Regulation and compliance

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
The Editor -
B2B marketing news

Europe Advances Towards Groundbreaking AI Regulations

Europe takes a significant stride towards AI regulations with the endorsement of a political deal by EU countries.
The Editor -
Tools, software and services

LaunchMyStore Aims to Revolutionise E-commerce with 60-Second Store Creation

LaunchMyStore: Tradefusion's SaaS transforms e-commerce with fast, easy online store setup for B2B and D2C in just 30 seconds.
The Editor -
B2B marketing news

London-Based Fintech Kriya Secures £50 Million Funding to Expand Embedded B2B Payments

B2B payments fintech Kriya has successfully secured a new £50 million debt facility.
The Editor -
Tools, software and services

Hookle AIDE: AI Assistant for Small Business Social Media Marketing

'Hookle AIDE' is an autonomous post generation assistant for social media marketing for small businesses.
The Editor -
Marketing strategies

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor -
B2B marketing news

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
The Editor -
Industry updates

Google Cloud and Hugging Face Forge Strategic Partnership

Google Cloud and Hugging Face announced a partnership for the development of generative AI and machine earning.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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