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B2B marketing news

Tools, software and services

Oktopost Introduces Gamification Engine for Enhanced Employee Advocacy

Oktopost unveiled its Advocacy Gamification Engine, a tool to invigorate employee advocacy programmes.
The Editor -
Tools, software and services

CLOWD9 Partners with tell.money for Enhanced CoP Services

CLOWD9 and tell.money announced a partnership to revolutionise Confirmation of Payee (CoP).
The Editor -
Industry updates

London Partner Pulse Unconference: Empowering B2B Partnerships Professionals

BuyerForesight and Common Sense Conferences unveil the London Partner Pulse Unconference.
The Editor -
Industry updates

Media and Marketing Sector Sees Downturn in Hiring

The media and marketing recruitment markets are facing a decline in both vacancies and applications.
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Regulation and compliance

Marketers Face Challenges Following Cookie Policy Update

Google's recent decision to discontinue the use of third-party cookies has sparked concerns among marketers.
The Editor -
B2B marketing news

Leeds International Festival of Ideas (LIFI) Returns to Leeds Playhouse

The Leeds International Festival of Ideas is gearing up to make a triumphant return to Leeds Playhouse this October.
The Editor -
Tools, software and services

Overcast HQ Introduces Revolutionary Generative AI Solutions for Video Asset Management

Overcast HQ has unveiled groundbreaking Generative AI capabilities designed for video asset managers.
The Editor -
Tools, software and services

Paystand Acquires Teampay to Elevate B2B Payments

Paystand has announced the acquisition of Teampay, to bolster its B2B payments capabilities.
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Industry updates

Call for Speakers: Data, AI, and Analytics Conference Europe 2024

IRM UK invites speakers to participate in the Data, AI, and Analytics Conference Europe 2024.
The Editor -
Industry updates

Microsoft Reports Strong Third Quarter Results Driven by Cloud Growth

Microsoft Corp. has announced its third-quarter results for the period ended March 31, 2024.
The Editor -
Industry updates

Political Ideology Influences Tech Acceptance: UCD Research

Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
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Marketing strategies

Unlocking Trends: Three Data Hacks to Predict Future Trends

How can businesses leverage data to predict upcoming trends? There are some options...
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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