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B2B marketing news

B2B marketing news

Atlanta Digital Marketing Firm Honoured for LGBTQ+ Owned Business Excellence

B. McGuire Designs, digital marketing firm based in Atlanta, has been recognised by Clutch as a top LGBT-owned company.
The Editor -
Industry updates

Multichannel Marketing Hubs Market Poised for Rapid Growth Through 2033

The global multichannel marketing hubs market is expected to see significant growth over the next decade.
The Editor -
B2B marketing news

London-based Business Receives Honour from Global Leader in Security Operations

Northdoor plc has been recognised as the Arctic Wolf EMEA Rising Star Partner of the Year for 2024.
The Editor -
Tools, software and services

Email Marketing Software Market Projected to Reach $3.46 Billion by 2031

The email marketing software market is projected to grow, reaching USD 3.46 billion by 2031.
The Editor -
Tools, software and services

LinkedIn Rolls Out New AI Features for Professionals and Employers

LinkedIn has announced the launch of new AI-powered features for professionals and employers.
The Editor -
B2B marketing news

Happy Social Media Users More Likely to Share Personal Data

Social media users satisfied with a platform are more inclined to share personal information.
The Editor -
Industry updates

The 2024 B2B Marketing Outlook: The Data Confidence Divide

Having a robust data strategy significantly enhances performance - but not all B2B marketers are confident in theirs...
The Editor -
Tools, software and services

Zoom Strengthens Commitment to UK with New Experience Center

Zoom has inaugurated its new Experience Center in the heart of London, a first-of-its-kind flagship facility.
The Editor -
Tools, software and services

B2B Marketing Software Market Anticipated for Significant Growth

The Global B2B Marketing Software market is projected to witness a significant growth.
The Editor -
Marketing strategies

Emphasising the Three R’s of Content Marketing for B2B Success

The Three R’s – Reduce, Reuse, Recycle – can be leveraged to create efficient content.
The Editor -
Industry updates

Research Shows 44% of Surveyed Businesses Adopt Cryptocurrency for B2B Payments

GoodFirms has released its latest research report, "Cryptocurrency Adoption in B2B Payments".
The Editor -
Tools, software and services

LinkedIn Introduces New Tools for B2B Marketers

LinkedIn has announced new offerings to help B2B marketers build "collective confidence".
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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