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B2B marketing news

Industry updates

MarTech Breakthrough Awards Honour Innovators in Marketing Technology

MarTech Breakthrough has announced the winners of its seventh annual MarTech Breakthrough Awards.
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Industry updates

Global B2B Telecommunication Market to Reach USD 189.90 Billion by 2033

The global B2B telecommunication market is poised for growth.
The Editor -
B2B marketing news

B2B Travel Market Set for Sustained Growth: Insights and Projections

The B2B travel market has shown consistent growth over recent years and is expected to maintain a positive trajectory.
The Editor -
Tools, software and services

Expert Marketing Advisors Launches New Marketing Package for Early-Stage Startups

Expert Marketing Advisors has introduced a new Early-Stage Startup Launch package.
The Editor -
Tools, software and services

Generative AI Transforming B2B Sales: The Role of AI Sales Agents

Generative AI is making significant strides in the B2B sales landscape, with AI sales agents emerging as key players.
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Marketing strategies

Rise of the Everyday Influencer: Building Authentic Connections in B2B Marketing

The dynamics of influence in the marketing world have undergone a significant transformation...
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B2B marketing news

Freshbat Marketing Shortlisted for Two Prestigious Business Awards

Catherine Storey, founder of Freshbat, was shortlisted for two significant business awards.
The Editor -
Industry updates

Global B2B Payments Market to Reach USD 1689.4 Billion by 2033

The global B2B payments market is set to grow, with its size expected to reach USD 1689.4 billion by 2033.
The Editor -
Tools, software and services

Digital Human Avatar Services Market Expected to Reach $109.81 Billion by 2032

The global digital human avatar services market is projected to reach USD 109.81 billion by 2032.
The Editor -
Tools, software and services

New AI Marketing Assistant Reaches 10,000 Users in First Week

A new AI-driven applicatio has provided personalised marketing advice to 10,000 users in its first week.
The Editor -
Industry updates

B2B E-Commerce Market to Grow at Over 18% CAGR by 2032

The global B2B e-commerce market, valued at USD 18.8 trillion in 2023, is projected to reach USD 83.5 trillion by 2032.
The Editor -
Marketing strategies

JTN Group Launches Comprehensive Guide to Performance Marketing

JTN Group has announced the release of its latest resource, The Ultimate Guide to Performance Marketing.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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