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B2B marketing news

Industry updates

Enterprise Networking Market to Reach $175.2 Billion by 2029

The Enterprise Networking market is set to experience significant growth, according to a new report.
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Industry updates

B2B Gateway Software Market Set for Significant Growth

The global B2B Gateway Software market is expected to see robust growth in the coming years.
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Industry updates

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.
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B2B marketing news

The Pitch 2025: Marketing Students Take on Creative Challenge with Dogs Trust

The Chartered Institute of Marketing (CIM) has launched its 2024/25 global student marketing competition.
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Tools, software and services

Generative AI Awareness Reaches 83% in the UK, Environmental Concerns Rise

A new survey has revealed that 83% of UK adults are now aware of or have used GenAI tools.
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Regulation and compliance

The importance of knowing where your sensitive data is stored

For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
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Tools, software and services

AI Voice Generator Market Set to Reach $20.4 Billion by 2030

The AI Voice Generator Market is projected to grow significantly, reaching USD 20.4 billion by 2030.
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Industry updates

False Memories Affect 15% of People Exposed to AI Deepfakes

Artificial intelligence and deepfake technology are creating new challenges in the modern information landscape.
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Industry updates

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.
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Tools, software and services

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.
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Industry updates

Conversion Benchmark Report Highlights Decline in Attention Spans and Conversion Rates

Unbounce has unveiled its 2024 Conversion Benchmark Report, presenting key insights into digital marketing.
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Industry updates

Content Marketing Institute Honours Winners at 2024 Content Marketing Awards

The Content Marketing Institute (CMI) has announced the top seven winners of the 2024 Content Marketing Awards.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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