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Report Unveils Growing Challenges in Omnichannel Content Management

Marketing is witnessing a surge in the adoption of multiple content management systems.
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Marketing strategies

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
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Marketing strategies

Mid-Market Discontent: Tech Suppliers Overlooking Key Players

A leading Microsoft partner, has uncovered a significant challenge faced by mid-market organisations.
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Marketing strategies

LinkedIn Launches Deep Sales: The B2B Sales Playbook for 2024

LinkedIn has introduced its latest offering, the 'Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024'.
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Marketing strategies

AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm

In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.
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Marketing strategies

UK SMEs Face Marketing Maturity Gap: Only 46% Have A Documented Business Plan

A new survey reveals a striking gap in business and marketing planning among UK businesses in 2024.
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Marketing strategies

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
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Marketing strategies

Untapped Marketing Potential in South West Businesses: New Study Reveals Gaps in Marketing Strategies

A recent study reveals that 39% of businesses in the South West lack a written marketing strategy.
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Marketing strategies

Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum

Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).
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Marketing strategies

GEO vs. Traditional SEO: Report Helps Marketers Navigate the Shift

Revolutionize your SEO approach with GEO. Explore effective strategies for the AI-driven digital marketing landscape.
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Marketing strategies

Videobot: Revolutionizing Marketing with Innovative Video Chatbots

Explore Videobot's journey in revolutionizing digital marketing with their innovative video chatbot technology, a recent winner of the Creative Young Entrepreneur award
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Marketing strategies

2024: The End of Greenwashing in Business and Marketing?

Discover key business and marketing trends for 2024, including the decline of greenwashing, the evolution of AI, and major shifts in social media engagement.
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Thought leadership

Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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