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Marketing strategies

Marketing strategies

Comprehensive B2B Marketing Strategies Enhance Outcomes for Technology Companies

Launch Marketing showcases client achievements driven by the implementation of B2B marketing strategies.
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Marketing strategies

New Study Reveals Impact and Challenges of B2B Value Selling

A recent global study highlighted the benefits and adoption challenges of value selling in B2B environments.
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Marketing strategies

Study Reveals Growing Role of AI in Marketing Strategies for 2024

The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.
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Marketing strategies

Storyblok Anticipates Enhanced User Experience Amidst Cookie Crumble

As Google continues its removal of third-party cookies, Storyblok predicts a shift.
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Marketing strategies

GoodFirms Survey Reveals 87.7% of Businesses Engage in YouTube Marketing

GoodFirms has published its latest survey report to provide insights into YouTube marketing strategies.
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Marketing strategies

Unlocking Trends: Three Data Hacks to Predict Future Trends

How can businesses leverage data to predict upcoming trends? There are some options...
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Marketing strategies

Digital PR Expert Shares Pro Tips for Media Pitching Success

Pitching to the media is a vital aspect of digital PR and media relations. So, how can you be sure to get it right?
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Marketing strategies

How to Turn Annoying Ads into Business Assets

Dany.AI unveils some ways for businesses to harness the potential of sometimes annoying ads.
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Marketing strategies

Majority of UK Businesses Overlooking PR in Marketing Strategies

A recent survey has unveiled a surprising trend: 88% of UK businesses are neglecting PR as a marketing strategy.
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Marketing strategies

Study Reveals: ‘Well-Intentioned’ Brands Garner More Feedback Post-Incidents

Brands perceived as caring and friendly receive more feedback following product incidents, research finds.
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Marketing strategies

Mystery Games: A Novel Approach to Lead Generation

In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
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Marketing strategies

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
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Thought leadership

Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
Features

What hybrid event strategies get wrong – and how to fix them

For B2B marketers, especially those under pressure to deliver both scale and depth, the hybrid model seemed like a strategic dream.
Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
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B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.
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B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
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Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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Sales, marketing & business skills courses and training
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