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Industry updates

Industry updates

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.
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Industry updates

False Memories Affect 15% of People Exposed to AI Deepfakes

Artificial intelligence and deepfake technology are creating new challenges in the modern information landscape.
The Editor -
Industry updates

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.
The Editor -
Industry updates

Conversion Benchmark Report Highlights Decline in Attention Spans and Conversion Rates

Unbounce has unveiled its 2024 Conversion Benchmark Report, presenting key insights into digital marketing.
The Editor -
Industry updates

Content Marketing Institute Honours Winners at 2024 Content Marketing Awards

The Content Marketing Institute (CMI) has announced the top seven winners of the 2024 Content Marketing Awards.
The Editor -
Industry updates

Momentum ITSMA Announces Finalists for 2024 Global Marketing Excellence Awards

Momentum ITSMA, has revealed the finalists for its 2024 Global B2B Marketing Excellence Awards.
The Editor -
Industry updates

Emerging Trends in Influencer Marketing: Report Highlights Next Generation of Influence

A new report sheds light on the evolving influencer landscape, outlining five key trends.
The Editor -
Industry updates

Mobile Marketing Market to Reach $57.85 Billion by 2030, Reports Allied Market Research

A new report from Allied Market Research projects significant growth for the global mobile marketing market.
The Editor -
Industry updates

AI and Google: Transformations in Advertising and the Coupon Industry

The ongoing antitrust trial against Google highlights the role of artificial intelligence in advertising technology.
The Editor -
Industry updates

Anteriad Releases 2024 B2B Marketing Outlook for APAC: Data Confidence and Tech Integration Crucial for Growth

Anteriad has published its "2024 B2B Marketing Outlook for APAC: The Data Confidence Divide" report.
The Editor -
B2B marketing news

Email Signature Manager Market Set for Significant Growth by 2030

The global Email Signature Manager market is projected to experience rapid growth, according to a recent report.
The Editor -
Industry updates

Gen Z Most Receptive to Advertising During Sporting Events, Study Reveals

Gen Z are more likely than older generations to notice and act on advertising during sporting events.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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