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Industry updates

B2B marketing news

B2B marketers recognised at 14th annual Killer Content Awards

Celebrating its 14th year, the Killer Content Awards honour brands that are redefining B2B marketing through creative storytelling, influencer collaborations, and audience-focused campaigns. This...
The Editor -
B2B marketing news

Vev acquires TIME’s web design platform to continue US expansion

As part of the deal, Salesforce co-founder and Time owner Marc Benioff becomes a shareholder in Vev.
The Editor -
B2B marketing news

Acquirz appoints Andy Currie as group account director

Currie joins Acquirz with over 30 years of experience in B2B data solutions and email marketing, having held senior roles at Experian, Databroker, and Market Location.
The Editor -
B2B marketing news

Former IDHL marketing head launches B2B tech content agency

Andy Watson, former head of group marketing at IDHL, has launched Don’t Delete, a B2B tech content and marketing agency based in York. The...
The Editor -
B2B marketing news

Usercentrics surpasses 100,000 B2B customers as demand for privacy-first marketing surges

Usercentrics, a European privacy tech company, has exceeded 100,000 paying B2B customers as brands accelerate their adoption of privacy-first strategies to comply with tightening...
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B2B marketing news

Reech expands PR capabilities to enhance full-service marketing approach

Midlands-based agency Reech has expanded its PR services, combining traditional and digital strategies to help businesses enhance credibility, visibility, and engagement.
The Editor -
B2B marketing news

Executive-led content is “reshaping” B2B marketing

With traditional marketing losing effectiveness, Flywheelr is helping executives drive engagement and build trust through strategic LinkedIn content and network-building.
The Editor -
B2B marketing news

Marketing and creative hiring on the rise

Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
The Editor -
B2B marketing news

Sopro acquires Reach Supreme to strengthen European presence

Sopro has acquired Netherlands-based Reach Supreme, strengthening its European market presence and enhancing its multichannel B2B prospecting capabilities.
The Editor -
B2B marketing news

B2B buyers shifting online as digital transformation accelerates

A new survey finds that 73% of B2B buyers prefer to purchase online, with younger generations demanding reliability, efficiency, and speed from suppliers.
The Editor -
B2B marketing news

Banzai acquires Act-On to expand AI-powered marketing automation

Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.
The Editor -
B2B marketing news

TradeCentric appoints Meeker as vice president of marketing

TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.
The Editor -
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Thought leadership

Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
Features

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite the growing sophistication of tools and platforms, many B2B marketing...
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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How to convert anonymous website traffic into B2B leads

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B2B marketing news

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities...
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Features

The overlooked power of micro-personalisation in ABM campaigns

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