type here...
Search
B2B Marketer Header

Industry updates

B2B marketing news

CRDOne wins Client Satisfaction Award and secures multiple national recognitions

CRDOne, a Bedford-based search marketing agency, wins the Client Satisfaction Award, with director Carl Darnell earning national and local accolades.
The Editor -
B2B marketing news

SAMY Alliance continues acquisition spree with Content Lab

SAMY Alliance has acquired TikTok-certified agency Content Lab, strengthening its leadership in social-first marketing and boosting global reach.
The Editor -
B2B marketing news

LinkedIn appoints first ever chief marketing and strategy officer

Jensen will oversee global marketing and strategy to drive growth and innovation.
The Editor -
B2B marketing news

Decision Counsel names new president and executive strategist

Decision Counsel has brought in two new names to drive growth and enhance client-focused marketing strategies.
The Editor -
Industry updates

Networking drives purpose of B2B events, survey finds

A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
The Editor -
Industry updates

The Bigger Boat expands team and leadership

Integrated marketing agency The Bigger Boat has announced the addition of three new team members.
The Editor -
Industry updates

Beamery welcomes Erinn Tarpey as chief marketing officer

Beamery has announced the appointment of Erinn Tarpey as its first Chief Marketing Officer (CMO).
The Editor -
Industry updates

AI missteps, trust erosion, and redefining growth in 2025

Dr Pardis Shafafi offers insights into what 2025 might hold for businesses, technology, and societal dynamics.
The Editor -
Industry updates

Tech Trailblazers Awards 2024 recognise leading B2B startups

The Tech Trailblazers Awards, a globally recognised platform for the B2B technology startup ecosystem, has revealed its winners and runners-up for 2024. Now in its...
The Editor -
Industry updates

Brandnation Transitions to Employee Ownership

Creative communications agency Brandnation has transitioned to employee ownership.
The Editor -
Industry updates

AI Training Dataset Market Expected to Hit $9.58 Billion by 2029

The global AI training dataset market is projected to grow at a compound annual growth rate (CAGR) of 27.7%.
The Editor -
B2B marketing news

CIM and NIMN Announce Partnership to Advance Marketing Profession

The Chartered Institute of Marketing and the National Institute of Marketing Nigeria have unveiled a partnership.
The Editor -
1234...16Page 3 of 16

Thought leadership

Features

How brands are evolving their positioning in 2025

Every decade, brands evolve their positioning to capitalise on the current moment.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
- Advertisement -

Guides

Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.

Reviews

Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
- Advertisement -

You might also likeRELATED
Recommended to you

B2B marketing news

Informa TechTarget and Demandbase partner to boost ABM precision

The integration is designed to give B2B sales and marketing teams earlier, more accurate signals about which accounts and buying group members are actively researching solutions
The Editor -
Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
The Editor -
Features

How brands are evolving their positioning in 2025

Every decade, brands evolve their positioning to capitalise on the current moment.
Rhys Marks -

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv