B2B marketers are under growing pressure to do more with less as event budgets tighten, attendee expectations evolve, and organisational silos persist, according to...
Forrester has officially opened nominations for its 2025 B2B Awards in Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC), recognising B2B...
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly evolving buyer behaviours dismantle long-established...
Siemens Digital Industries Software has announced a deal to acquire engineering platform Wevolver, in a move designed to expand its reach within the global...
Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated, data-driven approach to an industry...
Cheltenham-based B2B email marketing agency Acquirz is celebrating its fifth anniversary with the appointment of a new head of data operations and plans for...
Simpli.fi has been nominated in two categories at the 2025 Dick Reed Awards, marking the fifth consecutive year the company has received recognition at...
The integration is designed to give B2B sales and marketing teams earlier, more accurate signals about which accounts and buying group members are actively researching solutions
Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.