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Industry updates

B2B marketing news

B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes
The Editor -
B2B marketing news

Lumitos marks 25 years with focus on AI, virtual events and data-led B2B marketing

Lumitos AG is celebrating its 25th anniversary with a renewed focus on AI-supported tools, virtual events, and multilingual digital marketing services tailored to B2B...
James Groves -
B2B marketing news

Littlefield named among top B2B agencies

The triple recognition signals a significant leap for Littlefield, which had previously ranked among the Top 40 agencies in 2022 and 2023.
The Editor -
B2B marketing news

Oktopost acquires Milk Video to elevate B2B video marketing capabilities

The acquisition reinforces Oktopost's commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies.
The Editor -
B2B marketing news

FactSet and VSA Partners take top honours at 2025 ANA B2 Awards

The winners were announced at the Masters of B2B Marketing Conference in Naples, Florida.
The Editor -
B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
The Editor -
B2B marketing news

Expandi and Kompass join forces on B2B marketing and sales tech

Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at reshaping how businesses discover, connect...
The Editor -
B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the United States by B2B Marketing’s...
The Editor -
B2B marketing news

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency it acquired last year. The...
The Editor -
B2B marketing news

TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve Lambert as its new PR & communications lead, marking a significant milestone in the Penarth-based...
The Editor -
B2B marketing news

Forrester opens nominations for 2025 B2B Awards

Forrester has officially opened nominations for its 2025 B2B Awards in Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC), recognising B2B...
The Editor -
B2B marketing news

Siemens to acquire Wevolver in bid to expand engineering reach and boost DSI capabilities

Siemens Digital Industries Software has announced a deal to acquire engineering platform Wevolver, in a move designed to expand its reach within the global...
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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