type here...
Search
B2B Marketer Header

Industry updates

Industry updates

Egress Report Reveals 94% Increase in Phishing Attacks Targeting Companies

A report reveals a surge in phishing attacks, with many falling prey to these malicious tactics in the past year.
The Editor -
Industry updates

Microsoft Leads 2024 B2B Brand Valuations, NVIDIA Emerges as Fastest-growing B2B Brand

Microsoft retains its position as the world's most valuable B2B brand, with a 60% increase in B2B brand value.
The Editor -
Industry updates

Global B2B Data Sharing Market Poised for Growth

A recent study on the Global B2B Data Sharing Market sheds light on market trends, size, and forecasts up to 2030.
The Editor -
Industry updates

Global Payer Services Market Forecast 2024-2033 Unveiled

A new report sheds light on the global payer services market, providing insights into the industry's trajectory.
The Editor -
Industry updates

Europe’s B2B E-commerce Hits $1.5 Trillion, Says Billie Report

A report shows that the business-to-business (B2B) e-commerce industry in Europe soared to $1.5 trillion.
The Editor -
Industry updates

Generative AI Reshaping Marketing Budgets, Finds Study

There has been a significant surge in marketing spend on generative AI creator content, research found.
The Editor -
Industry updates

European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind

The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
The Editor -
B2B marketing news

Trustist Awarded Carbon Neutral Certificate

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification.
The Editor -
B2B marketing news

How AI Can Help Meet Demand for Sustainable Returns

New research sheds light on the demand for sustainable returns, and the role of AI in addressing this growing concern.
The Editor -
Industry updates

Lesniak Swann Receives Double Nomination in PR Moment Awards

Industrial B2B marketing agency Lesniak Swann received two nominations in the 'Best B2B Campaign' category.
The Editor -
Industry updates

Gender Disparity in Northern Digital Agencies Leadership Revealed by New Research

A study shed light on the gender distribution within the leadership of digital agencies in the North of England.
The Editor -
Industry updates

B2B Marketing Veteran Rob Morrice Assumes Chairman Role at Lesniak Swann

Lesniak Swann has secured the expertise of B2B marketing veteran Rob Morrice as its new chairman.
The Editor -
1...111213...17Page 12 of 17

Thought leadership

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
- Advertisement -

Guides

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
- Advertisement -

You might also likeRELATED
Recommended to you

B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
The Editor -
B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
The Editor -
Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
James Groves -

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv