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Industry updates

Industry updates

Generative AI Reshaping Marketing Budgets, Finds Study

There has been a significant surge in marketing spend on generative AI creator content, research found.
The Editor -
Industry updates

European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind

The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
The Editor -
B2B marketing news

Trustist Awarded Carbon Neutral Certificate

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification.
The Editor -
B2B marketing news

How AI Can Help Meet Demand for Sustainable Returns

New research sheds light on the demand for sustainable returns, and the role of AI in addressing this growing concern.
The Editor -
Industry updates

Lesniak Swann Receives Double Nomination in PR Moment Awards

Industrial B2B marketing agency Lesniak Swann received two nominations in the 'Best B2B Campaign' category.
The Editor -
Industry updates

Gender Disparity in Northern Digital Agencies Leadership Revealed by New Research

A study shed light on the gender distribution within the leadership of digital agencies in the North of England.
The Editor -
Industry updates

B2B Marketing Veteran Rob Morrice Assumes Chairman Role at Lesniak Swann

Lesniak Swann has secured the expertise of B2B marketing veteran Rob Morrice as its new chairman.
The Editor -
Industry updates

Eskimoz Expands European Footprint with Acquisition of Semtrix, German SEO and PPC Leaders

Eskimoz has taken another step in its European expansion by acquiring German agency Semtrix.
The Editor -
Industry updates

Plus 1 Communications and Everymedia Forge Global Alliance for Expanded Communications Reach

Plus 1 Communications has joined forces with Everymedia Technologies Pvt. Ltd. to create new global partnering opportunities.
The Editor -
Industry updates

Publicis Groupe EMEA Elevates B2B Presence with Launch of Publicis Pro

Publicis Groupe EMEA takes a leap into the dynamic B2B landscape with the introduction of Publicis Pro.
The Editor -
Industry updates

B2B Marketplaces Propel Digital Sales Growth in 2023, Projected to Exceed 1,000 by 2025

B2B marketplaces are emerging as the fastest-growing digital sales channel.
The Editor -
Industry updates

Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition

Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
The Editor -
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Thought leadership

Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
Features

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite the growing sophistication of tools and platforms, many B2B marketing...
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating...
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B2B marketing news

Rhetorik unveils AI-driven skill targeting to sharpen B2B lead generation

B2B marketers frustrated by the limitations of traditional job...
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Sales, marketing & business skills courses and training
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