type here...
Search
B2B Marketer Header

Industry updates

B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
James Groves -
B2B marketing news

Visit Shropshire names Reech as dedicated marketing partner

The move is designed to strengthen the county’s position within the UK tourism sector and support local businesses.
The Editor -
B2B marketing news

Medallia appoints Carrie Parker as chief marketing officer

Parker brings over 25 years of experience in marketing leadership across the SaaS and technology sectors.
The Editor -
B2B marketing news

Loop Agencies to become Scotland’s earliest employee-owned trust

Founded by Vicky Hope and Ed Vickers, LOOP has quickly established itself as a key player in the financial services sector.
The Editor -
B2B marketing news

2X secures investment to expand MaaS leadership

The investment, which comes less than two years after 2X’s initial backing from Recognize, signals continued confidence in the company’s tech-enabled approach to scalable, cost-efficient marketing solutions.
The Editor -
B2B marketing news

“The current agency-client model is broken”: Former Dentsu leaders launch Grove B2B

Drawing on more than 50 years of combined B2B marketing experience, the three former Dentsu leaders aim to move beyond generic campaign execution.
The Editor -
B2B marketing news

Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
James Groves -
B2B marketing news

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.
The Editor -
B2B marketing news

AI investment surges as B2B marketers prioritise personalisation and efficiency

A new survey by Adobe of 3,400 marketers highlights how AI is driving business growth, with 65% of senior executives identifying it as critical to success in 2025.
The Editor -
B2B marketing news

LinkedIn unveils ‘Experience Centre’ in London

The space will provide access to ideas, product insights, curated editorial content, and expert-led discussions that support LinkedIn customers in adapting to economic and industry shifts.
The Editor -
B2B marketing news

AI automation could lead sales teams to “disengage and lose critical skills”

Gartner predicts that by 2028, 10% of sellers will use their newfound additional capacity to covertly work multiple jobs.
The Editor -
B2B marketing news

B2B marketers recognised at 14th annual Killer Content Awards

Celebrating its 14th year, the Killer Content Awards honour brands that are redefining B2B marketing through creative storytelling, influencer collaborations, and audience-focused campaigns. This...
The Editor -
123...16Page 1 of 16

Thought leadership

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy....
- Advertisement -

Guides

Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Guides

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
- Advertisement -

You might also likeRELATED
Recommended to you

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv