Lumitos AG is celebrating its 25th anniversary with a renewed focus on AI-supported tools, virtual events, and multilingual digital marketing services tailored to B2B buyers in chemistry, life sciences, and food production.
What began in 1997 as a university-led research project at the Free University of Berlin has evolved into a key B2B platform with over 17 million portal users annually, 1,900 customers, and more than 150,000 newsletter subscribers. Initially launched as chemie.de with support from Germany’s Federal Ministry of Education and Research, the company’s growth has been rooted in long-term vision and organic development rather than external investment.
Lumitos CEO Claus Schröter, one of the original founders, attributes the company’s survival through the dot-com crash and subsequent success to its deliberate and sustainable business model. “Organic growth instead of venture capital ensured survival and ultimately exceeded all forecasts,” he said.
From portals to full-service digital marketing
Now operating portals in six languages, Lumitos has expanded well beyond its original role as an industry news provider. Today, it delivers end-to-end online marketing services that include SEO, advertising, content creation and email marketing for B2B brands.
The company’s suite of portals—including bionity.com, analytica-world.com, quimica.es and yumda.com—caters to specialised sectors with a strong emphasis on scientific integrity and technical relevance. Its strategic brand refresh in 2017 formalised the shift from a publisher model to a digital marketing partner.
“While the digital landscape – and thus our portals – has changed dramatically since the early days with chemie.de, our focus has always remained on high-quality, reliable professional information and effective B2B marketing solutions,” said Dr Björn Lippold, Chief Content Strategist at Lumitos.
Pivoting during the pandemic
During the COVID-19 pandemic, Lumitos pivoted quickly to virtual event delivery, launching digital formats such as the Virtual Lab Show and Digital Lab Day. These events reached thousands of professionals worldwide and helped set new benchmarks in the delivery of B2B virtual trade shows.
The company has also embraced generative AI, becoming one of the first B2B marketing platforms to use tools like Midjourney for content creation. Visual design, audience targeting, and campaign automation are now increasingly AI-powered across Lumitos’ client campaigns.
A long-term view on data-driven B2B growth
Looking ahead, Lumitos is doubling down on AI-supported information research and data-led marketing strategies. Its leadership believes that these technologies—along with its commitment to multilingual service delivery—will be key to maintaining relevance and driving value for B2B marketers operating in increasingly global and digitally complex markets.
With its established presence across Europe and Latin America, Lumitos is positioning itself as an indispensable partner for marketers in technical and scientific industries who want to generate leads, build brand awareness, and expand internationally.
“Digital marketing in B2B has shifted from static visibility to actionable data and performance,” added Lippold. “Our next 25 years will be defined by how we use data, AI, and content to create real impact for our clients.”
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