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Tools, software and services

Tools, software and services

New AI Marketing Assistant Reaches 10,000 Users in First Week

A new AI-driven applicatio has provided personalised marketing advice to 10,000 users in its first week.
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Tools, software and services

New Research Highlights Blind Spots in Influence of Generative AI on Professional Tasks

New research reveals that people often underestimate the influence of Generative AI (Gen AI) on their work.
The Editor -
Tools, software and services

WPP and IBM Unveil AI-Powered B2B Marketing Platform

WPP and IBM have launched WPP Open for B2B, a new B2B marketing solution.
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Tools, software and services

UK Leads Europe in Generative AI Startups, Accel Reports

The United Kingdom has emerged as the leader in Europe for generative AI startups, according to a recent study.
The Editor -
Tools, software and services

Nearly Half of UK Marketers Could Adopt ‘Surge Pricing’ in Future

Nearly half of UK marketers (47%) are considering implementing 'surge pricing' in the future.
The Editor -
Tools, software and services

Email Marketing Software Market Projected to Reach $3.46 Billion by 2031

The email marketing software market is projected to grow, reaching USD 3.46 billion by 2031.
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Tools, software and services

LinkedIn Rolls Out New AI Features for Professionals and Employers

LinkedIn has announced the launch of new AI-powered features for professionals and employers.
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Tools, software and services

Zoom Strengthens Commitment to UK with New Experience Center

Zoom has inaugurated its new Experience Center in the heart of London, a first-of-its-kind flagship facility.
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Tools, software and services

B2B Marketing Software Market Anticipated for Significant Growth

The Global B2B Marketing Software market is projected to witness a significant growth.
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Tools, software and services

LinkedIn Introduces New Tools for B2B Marketers

LinkedIn has announced new offerings to help B2B marketers build "collective confidence".
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Tools, software and services

Company Raises $5M With Aim to Revolutionise B2B Enterprise Audio with Gen AI

insoundz has announced the successful closure of its $5 million SAFE round of funding.
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Tools, software and services

Connecting Commerce: Future Trends in the B2B Telecommunication Market till 2031

The B2B telecommunication market is growing due to the increasing demand for cloud telephony services.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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