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Tools, software and services

Tools, software and services

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
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Tools, software and services

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
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Tools, software and services

ServiceNow and Zoom Announce Alliance to Boost Productivity with AI Integration

Zoom and ServiceNow revealed a strategic partnership aimed at transforming enterprise productivity.
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Tools, software and services

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
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Tools, software and services

Generative AI Awareness Reaches 83% in the UK, Environmental Concerns Rise

A new survey has revealed that 83% of UK adults are now aware of or have used GenAI tools.
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Tools, software and services

AI Voice Generator Market Set to Reach $20.4 Billion by 2030

The AI Voice Generator Market is projected to grow significantly, reaching USD 20.4 billion by 2030.
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Tools, software and services

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.
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Tools, software and services

Sprout Social Launches New AI-Powered Innovations to Enhance Marketer Efficiency

Sprout Social has introduced a series of updates aimed at streamlining marketing processes.
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B2B marketing news

Zoom Reports Solid Q2 FY2025 Results with Strong AI-Driven Growth

Zoom Video Communications, Inc. has announced its financial results for the second fiscal quarter ending July 31, 2024.
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Tools, software and services

Expert Marketing Advisors Launches New Marketing Package for Early-Stage Startups

Expert Marketing Advisors has introduced a new Early-Stage Startup Launch package.
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Tools, software and services

Generative AI Transforming B2B Sales: The Role of AI Sales Agents

Generative AI is making significant strides in the B2B sales landscape, with AI sales agents emerging as key players.
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Tools, software and services

Digital Human Avatar Services Market Expected to Reach $109.81 Billion by 2032

The global digital human avatar services market is projected to reach USD 109.81 billion by 2032.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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