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Tools, software and services

Tools, software and services

Vast Outreach Launches Application to Enhance B2B Lead Generation Using Google Maps and LinkedIn

Discover Vast Outreach's advanced solution for automated B2B lead generation, leveraging Google Maps and LinkedIn to streamline and optimize your marketing efforts.
The Editor -
B2B marketing news

New B2B Marketing Video Game Launched by Wildfire

Wildfire introduces 'The Game', transforming B2B marketing challenges into an interactive experience. Explore creativity in the B2B landscape.
The Editor -
Tools, software and services

Artificial Intelligence Platform ChatGPT Demonstrates Left-Wing Bias, Reveals University Study

University of East Anglia Claims to have Uncovered Left-Wing Bias in ChatGPT's AI Responses.
The Editor -
Tools, software and services

MarCloud Consulting Partners with Sinch to Enhance Global Marketing Automation Efforts

In a strategic move aimed at bolstering its global marketing automation endeavors, MarCloud Consulting, a prominent marketing automation consultancy and technology firm, has officially...
The Editor -
Tools, software and services

Bark Street Digital Launches BSD Legal to Provide Tailored Legal Marketing Solutions

Discover how BSD Legal's tailored strategies are reshaping the legal marketing landscape. Dive into our latest article for insights on standing out in the competitive world of law firms.
The Editor -
Tools, software and services

Google Ads Rolls Out New Features to Boost Holiday Shopping Performance

Google Ads Introduces New Capabilities Ahead of Holiday Shopping Season
The Editor -
Tools, software and services

Meta, Microsoft, and Alphabet’s Q2 2023 Earnings: A Mixed Bag for Digital Ad Revenues

The second quarter of 2023 bore witness to mixed outcomes in digital ad revenues for the tech giants. Meta emerged as the winner with...
The Editor -
Tools, software and services

New Coverage Reporting Tool Launched for PR and SEO Professionals

Coveragely is a new PR coverage reporting tool launched to help PR & SEO pros streamline reporting, improve productivity & cut admin time. Features visual reports, metrics integration, and team collaboration.
The Editor -
Tools, software and services

Facebook’s LLama 2 Promises More Efficient AI for Marketers

Facebook's LLama 2 NLP framework optimizes AI efficiency for B2B marketing applications through sparse attention, mixed precision training and more.
The Editor -
Tools, software and services

Salesforce Fuels UK’s AI-driven Digital Transformation with $4 Billion Investment

Salesforce's Strategic Investments and Price Adjustment: Fuelling UK Digital Transformation and Global AI Innovation
The Editor -
Tools, software and services

UNLIMITED launches Unlimited B2B to improve conversion through the full B2B buying journey

Unlimited B2B revolutionizes B2B marketing by combining human understanding, storytelling, and content expertise to enhance brand storytelling, drive business performance, and optimize the buyer journey.
The Editor -
Tools, software and services

Exclaimer Unveils Refreshed Brand Identity

Exclaimer, the leader in email signature solutions, introduces a refreshed brand identity aimed at empowering users to maximize the potential of email communication.
The Editor -
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Thought leadership

Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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B2B marketing news

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
The Editor -
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
James Groves -
B2B marketing news

Leadpages acquires Glorify to integrate design and conversion tools in unified platform

The latest update marks a strategic shift, repositioning the platform as an AI-enabled media enablement tool designed to support analysts and marketers with faster insights and automated decision-making.
The Editor -

Sales, marketing & business skills courses and training
Find your perfect course

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Courses are provided by our training partner, Learning Room.

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