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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

ChatGPT Introduces Multimedia Capabilities to “See, Hear, and Speak”

Explore ChatGPT's latest multimedia features by OpenAI, redefining AI interactions with voice and image inputs.
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Tools, software and services

Amazon and Anthropic Collaborate to Accelerate AI Development

Amazon and Anthropic team up to revolutionise generative AI. Explore the partnership's impact on AWS customers and the AI industry.
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Tools, software and services

Microsoft unveils new AI ‘copilots’ across devices and software

Microsoft unveiled new AI 'copilots' across its products and services, including Windows, Edge, Bing and Microsoft 365, plus two new laptops.
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Tools, software and services

Getty Images Introduces a Commercially Safe Generative AI Tool

Unveiling Getty Images' new generative AI tool: merging advanced AI with premium creative content for an unparalleled visual experience.
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Tools, software and services

Meta Unveils New AI Features Across Its App Suite

Explore Meta's groundbreaking AI features, enhancing creativity and communication across its app suite. Dive into the future of digital interaction.
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Industry updates

SurveyMonkey Welcomes Amit Prakash as New Chief Marketing Officer

SurveyMonkey welcomes Amit Prakash as CMO. Discover the strategic vision behind this pivotal appointment in B2B marketing.
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Tools, software and services

Bard Integrates with Google Apps for Enhanced B2B Marketing Functionality

Explore Bard's seamless integration with Google Apps. Unlock the future of AI-powered collaboration.
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Regulation and compliance

CMA Proposes Principles for Competitive AI Markets and Consumer Protection

CMA's review on foundation models emphasises responsible AI development and consumer protection.
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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