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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Regulation and compliance

UK Government Issues Initial Guidance for AI Regulatory Principles

The UK government has taken a step towards regulating artificial intelligence (AI) with the release of initial guidance.
The Editor -
Regulation and compliance

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
The Editor -
B2B marketing news

Europe Advances Towards Groundbreaking AI Regulations

Europe takes a significant stride towards AI regulations with the endorsement of a political deal by EU countries.
The Editor -
Tools, software and services

LaunchMyStore Aims to Revolutionise E-commerce with 60-Second Store Creation

LaunchMyStore: Tradefusion's SaaS transforms e-commerce with fast, easy online store setup for B2B and D2C in just 30 seconds.
The Editor -
B2B marketing news

London-Based Fintech Kriya Secures £50 Million Funding to Expand Embedded B2B Payments

B2B payments fintech Kriya has successfully secured a new £50 million debt facility.
The Editor -
Tools, software and services

Hookle AIDE: AI Assistant for Small Business Social Media Marketing

'Hookle AIDE' is an autonomous post generation assistant for social media marketing for small businesses.
The Editor -
Marketing strategies

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor -
B2B marketing news

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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