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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Marketing strategies

Majority of UK Businesses Overlooking PR in Marketing Strategies

A recent survey has unveiled a surprising trend: 88% of UK businesses are neglecting PR as a marketing strategy.
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Tools, software and services

Artificial Intelligence in Social Media Market Booms

The global market for Artificial Intelligence (AI) in social media is on an upward trajectory, a new report shows.
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Marketing strategies

Study Reveals: ‘Well-Intentioned’ Brands Garner More Feedback Post-Incidents

Brands perceived as caring and friendly receive more feedback following product incidents, research finds.
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B2B marketing news

Manchester Filmmakers and SEO Experts Earn International Recognition

Video production company Eight Engines and marketing partners Aqueous Digital are finalists for the European Search Awards.
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Regulation and compliance

B2B Legal Services Market Projected to Reach $544.88 Billion by 2028

A new market report provides insights into the global B2B Legal Services market.
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Industry updates

B2B Payments Market Poised to Surpass $313.9 Billion by 2031

The B2B payments market is set for significant growth, projected to reach a staggering $313,947.8 billion by 2031.
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Industry updates

Egress Report Reveals 94% Increase in Phishing Attacks Targeting Companies

A report reveals a surge in phishing attacks, with many falling prey to these malicious tactics in the past year.
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Tools, software and services

LinkedIn Introduces CTV and Live Event Ads to Empower B2B Marketers

LinkedIn is rolling out new ad solutions aimed at assisting B2B marketers in connecting with decision makers.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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