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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

TriComB2B Ranks 23rd in B2B Marketing’s US Agencies Benchmarking Report 2024

TriComB2B has been recognised in B2B Marketing's latest agency league table.
The Editor -
Industry updates

B2B Payments Transaction Market Projected to Reach US$ 3,021.25 Billion by 2031

The global B2B Payments Transaction market is set for significant growth, according to a recent report.
The Editor -
B2B marketing news

B2B Rocks 2024: Propelling SaaS Startups into the Future

B2B Rocks, Europe’s premier SaaS event, is set to return for its 2024 edition on September 25 and 26 in Paris.
The Editor -
Industry updates

UK Marketing Industry Reactions to Labour Victory and New Government

Several key figures in the marketing industry have responded to the Labour Party's victory.
The Editor -
B2B marketing news

Rise in Business Email Compromise (BEC) Attacks Prompts New Guidance

The NCSC issued new guidance for businesses addressing the threat of Business Email Compromise (BEC) attacks.
The Editor -
B2B marketing news

Michael Bush Joins Reech as Non-Executive Director

Reech has announced the appointment of Michael Bush as Non-Executive Director.
The Editor -
Industry updates

AI in Marketing Market Poised for Significant Growth

The global Artificial Intelligence (AI) in Marketing market is projected to grow substantially.
The Editor -
Industry updates

Email Marketing Platforms Market Anticipated to Grow Significantly by 2030

The Email Marketing Platforms market is expected to witness substantial growth by 2030.
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9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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