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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

Content Marketing Institute Honours Winners at 2024 Content Marketing Awards

The Content Marketing Institute (CMI) has announced the top seven winners of the 2024 Content Marketing Awards.
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Industry updates

Momentum ITSMA Announces Finalists for 2024 Global Marketing Excellence Awards

Momentum ITSMA, has revealed the finalists for its 2024 Global B2B Marketing Excellence Awards.
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Industry updates

Emerging Trends in Influencer Marketing: Report Highlights Next Generation of Influence

A new report sheds light on the evolving influencer landscape, outlining five key trends.
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Industry updates

Mobile Marketing Market to Reach $57.85 Billion by 2030, Reports Allied Market Research

A new report from Allied Market Research projects significant growth for the global mobile marketing market.
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Marketing strategies

GWI Research Reveals Disconnect Between Marketers and Consumers on ‘Youth Appeal’

A recent study highlights a growing disparity between how marketers and consumers perceive brand identity.
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Tools, software and services

Sprout Social Launches New AI-Powered Innovations to Enhance Marketer Efficiency

Sprout Social has introduced a series of updates aimed at streamlining marketing processes.
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Industry updates

AI and Google: Transformations in Advertising and the Coupon Industry

The ongoing antitrust trial against Google highlights the role of artificial intelligence in advertising technology.
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Industry updates

Anteriad Releases 2024 B2B Marketing Outlook for APAC: Data Confidence and Tech Integration Crucial for Growth

Anteriad has published its "2024 B2B Marketing Outlook for APAC: The Data Confidence Divide" report.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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