The Editor

A new survey finds that 73% of B2B buyers prefer to purchase online, with younger generations demanding reliability, efficiency, and speed from suppliers.

Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.

The SaaS lead management solution uses AI for automation, lead prioritisation, and reporting to help businesses streamline conversions.

Forrester’s latest research shows that while B2B companies are investing heavily in AI and personalisation, most will not see a return on investment for at least three years.

SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.

TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.

Three UK and Virgin Media O2 have enabled RCS Business Messaging on iOS, allowing brands to reach iPhone and Android users through interactive, secure messages.

This article delves into the intricate world of B2B content marketing, examining its power and influence in the modern business landscape. Explore strategies for developing effective marketing plans, creating compelling content, measuring success, and keeping up with emerging industry trends. Equip your business with the knowledge to leverage B2B content marketing effectively, fostering stronger connections and yielding greater returns.